SimpleFeedSimpleFeed Launches First Marketing Service Based On RSS
LOS ALTOS, Calif., — January 27, 2005 – SimpleFeed, the simplest way for marketing departments to communicate with customers using RSS, today announced the commercial availability of its new service. SimpleFeed launched its service within the marketing department of a select customer six months ago. This trial phase is now complete, with thousands of people using the service to stay in touch with news and updates from companies each week.
“RSS is an ideal technology for marketers to communicate with customers. The problem was it lacked the ease-of-use and functionality required by most marketing departments,” said Mark Carlson, CEO of SimpleFeed “By making it easier to use RSS — and adding custom features like measurement and personalization – SimpleFeed gives marketing departments a new and better way to communicate with their customers.”
Marketing departments use SimpleFeed to:
- Increase sales to existing customers
- Acquire new customers
- Increase customer retention
“Email marketing, newsletters, telemarketing – all these marketing programs suffer from a customer’s natural reluctance to be pushed,” said Carlson. “With RSS, the customer selects the feed, so it is 100 percent opt-in. The result is an on-demand service that massively increases customer participation, and attention paid, to marketing communications.”
SimpleFeed provides a persistent communication channel to customers that is:
- Easy to implement
- Simple to modify
- Instantly measurable
“Email marketing, newsletters, telemarketing – all these marketing programs suffer from a customer’s natural reluctance to be pushed,” said Carlson. “With RSS, the customer selects the feed, so it is 100 percent opt-in. The result is an on-demand service that massively increases customer participation, and attention paid, to marketing communications.”
The SimpleFeed service is now commercially available. In the coming weeks SimpleFeed will be announcing initial customers and business partners.
About SimpleFeed
SimpleFeed, headquartered in Los Altos, Calif., is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention.
Press contacts:
Mark Carlson
Tel: 650 947 7444
press@simplefeed.com
www.simplefeed.com