SimpleFeed Enhances its Enterprise Podcasting Publishing and Analytics Solution
Enables Brands to save time, measure effectiveness and promote their podcasts in resurgent market.
LOS ALTOS, CA – March 29, 2016 – SimpleFeed today announced major enhancements to the Podcasting Management component of its Social Syndication Hub. These enhancements include:
- New distribution points – SoundCloud, Google Play, Stitcher
- New marketing channels – social, web, mobile
- New analytics – reports on podcast performance by directory and content.
“Publishing and measuring podcasts are time consuming tasks, and as podcasting becomes more popular, many Brands struggle to make their podcasts stand out,” said Mark Carlson, CEO of SimpleFeed. “Our Social Syndication Hub makes it easy to publish with one click, to promote your podcast through your web, mobile and social channels, and to measure the results.”
SimpleFeed began managing podcasts for its customers over a decade ago with a simple solution that created an RSS Feed for direct subscription and for submission to iTunes. In the last two years, podcast usage has skyrocketed due to advances in mobile technology and an increased number of distribution networks. Publishing to these directories and collecting the results can be a labor intensive process. With so many companies starting podcast programs, promoting podcasts has become essential.
SimpleFeed makes it easy to publish with one click to multiple directories. There is no need to create specialized RSS Feeds or to integrate via API calls. Since Podcasts are integrated into the SimpleFeed Social Syndication Hub, it is easy to run web, social, mobile and email campaigns before and after a new episode launches. Your fans, followers and subscribers are alerted to new podcasts, maximizing listenership.
Learn more at http://www.simplefeed.com/podcasts/.
SimpleFeed was founded in 2004 to help companies connect with their customers in new ways. In 2005, SimpleFeed introduced its market leading RSS publishing and analytics service for major corporations. Building on its content syndication technology, SimpleFeed added Facebook and Twitter publishing and analytics in 2009 to help businesses automate publishing to social channels. In 2013 SimpleFeed integrated these solutions and added predictive analytics to create the SimpleFeed Social Syndication Hub. SimpleFeed sells directly to Global 2000 companies and is offered through leading email service providers, advertising agencies, and marketing services companies. SimpleFeed is located in Los Altos, CA. More information is available at www.simplefeed.com and @simplefeed.