SimpleFeed Adds Twitter Support

Leader in RSS Publishing and Analytics For Major Corporations Adds Automated Twitter Publishing.

Enterprise 2.0 Conference, Boston, MA, June 23, 2009—SimpleFeed, Inc. (www.simplefeed.com) announced customers can now publish any content in SimpleFeed into their Twitter accounts. A feature made available only days ago, SimpleFeed customers including Microsoft are already using the new capability.

“Rarely have customers adopted a new feature so rapidly,” said Mark Carlson, CEO of SimpleFeed. “Enterprise Twitter publishing enables customers to leverage the content and user management already in SimpleFeed to publish to Twitter as easily as checking a box. Combined with SimpleFeed analytics and support, it is a very compelling offering for major corporations.”

Customers and prospects increasingly want to subscribe to news, offers and other information via Twitter. SimpleFeed creates, manages and measures syndicated content for large corporations. To create feeds for its customers, SimpleFeed integrates with many sources of content – republishing of existing RSS Feeds, content management system integrations, web services integrations, data feed integrations, HTML scraping and manual content entry. As a result SimpleFeed is a major distributor of syndicated content for its customers.

SimpleFeed Enterprise Twitter publishing enables marketers to publish any of this content into their Twitter streams. While automated Twitter publishing can stand alone as a Twitter program, typically companies are better served using automated content publishing in conjunction with human customer engagement. Regardless of the approach, SimpleFeed Enterprise Twitter publishing offers corporate communication compliance as well as time and cost savings for busy social media marketers.

Features of SimpleFeed Enterprise publishing include

  • Publish any content in SimpleFeed to multiple Twitter accounts
  • Publish to specific Twitter accounts based on content tagging
  • Control of the publishing process via the SimpleFeed User Management System
  • Publish once to everywhere – Feeds, Twitter, Websites
  • Custom publish content (not just title and link)
  • Support for tinyurl and bit.ly
  • Enterprise class support

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from both strategic and tactical perspectives. This annual conference and sponsor pavilion focuses on the tools and techniques that best leverage the technical, productive and social aspects of IT and workgroup environments to build a cohesive collaboration strategy and empower a connected workforce. For more information visit: www.e2conf.com.

About SimpleFeed

Widely regarded as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed helps Global 2000 companies create, manage and measure Feeds. With SimpleFeed, companies syndicate their web content to other sites and directly to customers and measure the business value of their Feeds. SimpleFeed’s customers include Sears, Intuit, EMC, and P&G. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies. SimpleFeed is a Red Herring Global Top 100 Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.” SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital. www.simplefeed.com
www.simplefeed.com

Press contacts:

Mark Carlson
SimpleFeed, Inc.
650-947-7444
press@simplefeed.com
www.simplefeed.com