Corporate Marketing - Case Study
SanDisk Uses SimpleFeed to Cut through the Clutter in reaching Customers, Partners and Journalists
Business Challenge
SanDisk is the world's largest supplier of innovative flash memory data storage products, serving both consumers (with more than 200,000 retail storefronts worldwide) and original equipment manufacturers (OEMs). Faced with short product lifecycles and ever changing distribution channels, getting content to journalists, partners and customers around the world is a strategic priority. But how do you connect with these constituencies in a highly promotional electronics market?
Solution
The company established RSS Feeds with press release, product and corporate marketing information through SimpleFeed. Customers were able to customize their RSS Feed content based on products of interest through a preference center (image 1) and even click through and buy products (image 3) around the world. Journalists subscribe to the latest press releases and corporate marketing information (image 2). Partners can be apprised of the latest SanDisk products.
Image 1 - SanDisk USA RSS Preference Center
Image 2– SanDisk Press Release in Google RSS Reader
Image 3– SanDisk Japan Feeds in Google RSS Reader
Results
Important constituencies can get easily subscribe to relevant content. SanDisk business managers are able to pull content from many sources and mix, mash and publish content to subscribers worldwide. SanDisk is able to measure increased traffic, attention and sales as a result of its SimpleFeed RSS program.
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