Enterprise RSS & Social Media Connects Financial Services Companies with Customers

Communicate with your financial services customers with enterprise RSS and enterprise social media solutions from SimpleFeed. We offer the first and only secure enterprise RSS solution for financial services companies seeking to share research, price, rate, new product, special offer, transaction, and educational information with consumers. With SimpleFeed, you can reduce phishing scams damaging to your brand and reputation while connecting with customers that don't read email or visit your website.

With automated content import technology, SimpleFeed publishes content seamlessly to your social sites, RSS feeds, and to the desktops of your customers - over secure and authenticated connections. Our templating technology ensures that your content and associated disclosures look like your website, not just a line of text. You can automatically insert promotions directly into the template - and then measure their impact. Comply with FINRA's recently released communication rules on the use of social media sites with SimpleFeed's social content management features. Retain communication records and comply with SEC Rules 17a-3 and 17a-4 and NASD Rule 3110.

  Business Challenge: Create Better Customer Connections
One of the largest and strongest diversified insurance and financial services organizations in the U.S., Nationwide provides a full range of personalized insurance and financial services, from vehicle, life, and homeowner insurance to annuities, mortgages, mutual funds, long-term savings plans and more. The company wanted to connect with customers in new ways, syndicate its content to distribution partners and enhance search engine rankings.

  Solution: Develop RSS Feeds
SimpleFeed worked with its partner Rosetta to set up RSS feeds of press release, racing news and financial educational content for Nationwide. Feeds are delivered through a simple subscription process (see image 1) and read directly by customers and prospects using RSS readers such as MyYahoo and iGoogle (see image 2). SimpleFeed automates publishing through a content import.

  Results: Syndicate Content, Boost Rankings
Nationwide uses SimpleFeed to publish once to syndicate content to RSS subscribers, media sites and channel partners (see image 3). By publishing Nationwide RSS feeds, partner sites always have the latest content – and Nationwide gets high-quality inbound links to Nationwide.com, helping search engine rankings. In addition, Nationwide's content can be published to Twitter and Facebook. Through SimpleFeed Analytics, the company can track the results of its enterprise RSS solution.

Image 1: The Nationwide RSS subscription page makes it easy to sign up for RSS feeds.

Image 2: Nationwide RSS content as viewed in the Google RSS reader.

Image 3: Nationwide content is picked up by a channel partner.