SimpleFeed Named a “Red Herring 100 Global” Award Finalist

Selection Highlights Company’s Achievements in Challenging Environment.

Los Altos, CA, January 13, 2009 – SimpleFeed, the leader in RSS publishing and analytics for major corporations, announced today that it has been selected as a finalist for the Red Herring 100 Global Award. Red Herring 100 finalists from North America, Europe and Asia of the last three years were eligible for this award.

“Being selected a Red Herring 100 Global finalist is a testament to the growth and effectiveness of Feeds for SimpleFeed customers,” said Mark Carlson, CEO of SimpleFeed. “We are thrilled to be recognized as one of the most innovative private companies in the world.”

In 2008, SimpleFeed nearly doubled its customer base and distribution partnerships, while launching the third major version of its service. In the last two years, SimpleFeed has been given industry recognition including being a Red Herring Top 100 North American Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.”

The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies to the 200 finalists of this global award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16, 2009.

Register for Red Herring Global at

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

More information about Red Herring is available on the Internet at

About SimpleFeed

Widely regarded as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed helps Global 2000 companies create, manage and measure Feeds. With SimpleFeed, companies syndicate their web content to other sites and directly to customers and measure the business value of their Feeds. SimpleFeed’s customers include Sears, Intuit, EMC, and P&G. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contacts:

Mark Carlson

Contact at Red Herring:

Anam Alpenia
Red Herring, Inc.
Phone: 650-428-2900