Social Syndication Hub
With the Social Syndication Hub, you can:
- Automatically distribute content to ideal channels based on type, keywords, and categories
- Optionally curate and edit content for Distribution Partners or regions
- Optionally enable Distribution Partners to choose and edit content
- Measure and analyze content and channel effectiveness
- Boost lead generation, engagement, and conversions
Toyota Case Study
Challenge: Get Optimal Content to Distribution Partners’ Web and Social Sites
Toyota invests heavily in creating great content. But like other companies that sell through third parties, Toyota struggled to get this content to the dealers who needed it most.
Solution: Let Dealers Automate Content Publishing
With the SimpleFeed Social Syndication Hub, Toyota dealers can automatically publish the latest content developed by Toyota corporate. Dealers simply set up their predictive publishing preferences in SimpleFeed with a few clicks (see image 1). Then SimpleFeed automatically publishes news, incentives, social content, and YouTube videos to dealers’ Facebook timelines, Twitter accounts, Google+ pages and websites at the optimal time. Toyota corporate keeps tabs on the program’s effectiveness using SimpleFeed analytics, and fine-tunes the program iteratively.
Results: More Leads, Expanded Social Footprint
Thanks to SimpleFeed, dealers receive a steady stream of valuable content to their Facebook timelines, Twitter accounts, and Google+ pages, enhancing engagement and generating leads (see images 2 and 3). And, their websites feature more dynamic content, improving both the customer experience and SEO. Toyota corporate has massively expanded its social footprint by tapping into dealers’ social fans and followers. And, both dealers and corporate always have the latest incentive offers on their web and social sites.