Privacy Policy

SimpleFeed, Inc.
68 Willow Road, Menlo Park, CA 94025 Email:
November 15, 2004

Internet user privacy is of paramount importance to SimpleFeed and our customers. The major goal of our service is to provide information to subscribers in a manner that puts them in control. We support the protection of subscribers’ privacy rights as a fundamental element of our business.

This privacy policy discloses the privacy practices for SimpleFeed, Inc., related to our website and services provided to our customers. SimpleFeed publishes RSS Feeds which entails hosting personalization pages and XML content pages, tracking the results of RSS marketing programs, analysis of data, and transferring collected data back to the customer. These services are provided using a combination of web-based applications, hosted technology infrastructure and professional services.

Information Collection and Use

SimpleFeed may collect the following information for itself and customers if available:

  • Information that allows an individual to be contacted or located in the physical world — such as telephone number or address.
  • Information that allows an individual to be contacted or located on the Internet — such as email.
  • Unique identifiers issued by a website or service for the purpose of identifying an individual over time, such as username.
  • Information about the computer system that the individual is using to access the network — such as the IP number, domain name, browser type or operating system.
  • Information generated by browsing the website, such as which pages on the website are visited.
  • Information generated from or reflecting explicit interactions with the wesite, such as logs of account activity, personalization interests or profile updates.
  • Data about their individual likes and dislikes based on content usage.

SimpleFeed may review and change information collected on an as needed basis.

Why is this information collected?

The information is collected to facilitate the ability to provide relevant information to subscribers and determine the effectiveness of marketing campaigns and for SimpleFeed’s Service development and marketing purposes. Under most circumstances, the user has knowingly provided the personally identifiable information to the client website. For more information on the information collection practices of a client, users may refer to the privacy policy for the customer website where the information was submitted.

How do we collect this information?

SimpleFeed collects the information described above in part through the use of various technologies, including one called “cookies.” A cookie is a piece of data stored on the user’s hard drive containing information about the user. Cookies can make the Web more useful by storing information about your preferences on a particular site. The use of cookies is an industry standard, and many major websites use them to provide useful features for their customers. Most browsers are initially set up to accept cookies. If you’d prefer, you can set your settings to refuse cookies, however, you may not be able to use all portions of the website or all functionality of the Service. SimpleFeed also uses web sensor technology in its RSS Feeds. SimpleFeed includes a web sensors in its HTML-based RSS Feeds to determine the user’s ability to receive HTML-based RSS Feeds messages and to determine whether the subscriber has opened the RSS Feed. When a user accesses a Feed content item, a notice of that use is generated. SimpleFeed also generates unique URLs for all of its RSS Feeds. Unique URLs, web sensors and cookies may or may not be tied to personally identifiable information.

SimpleFeed may gather information to determine the success of its RSS marketing programs by recording which links a user clicks on and which web pages the user visits. SimpleFeed may use information collected to analyze click-through rates to various pages, or use the information collected to deliver personalized RSS Feeds.

Who has access to this information?

For information collected via SimpleFeed RSS Feeds, SimpleFeed and our customers have access to the data collected. The customer generally owns the information and SimpleFeed typically has limited rights to the information.

How long is the information retained?

SimpleFeed retains data collected for as long as each customer. Web log data may be retained for an indefinite period of time.

Do users have access to their information?

SimpleFeed does not currently provide a mechanism that allows individuals to opt out of the use of information for a particular purpose. However, RSS is a 100% Opt-in communication medium and subscribers can opt-out of the RSS Feed whenever they want.