SimpleFeed Releases RSS Marketing Metrics at the DMA Conference
Never Before Published Metrics Show RSS Click and Conversion rates higher than email subscribers or website visitors
Chicago, IL. – October 17, 2007 – At the DMA Conference today, SimpleFeed will announce never-before-published click through and conversion metrics that demonstrate the success direct marketers are experiencing with their RSS programs. The results will be discussed today at 11:30 at the “Advanced E-commerce RSS Tactics” panel at the Direct Marketing Association’s Conference, DMA07, in Room W-470AB at the McCormick Place West Convention Center in Chicago.
At the panel, SimpleFeed will present aggregated results for its RSS marketing and support customers for the first nine months of 2007. The results show RSS subscribers to marketing and support feeds click through from the feed to the source website an average of 5.9 times a month per subscriber. The average subscriber receives 53 content items in their feed per month, resulting in a click-through-to-content ratio of 11.1%.
One of SimpleFeed’s customers, Autodesk, will discuss the results of two offers the company made in September through its RSS feeds managed by SimpleFeed. The first test was an offer to current Autodesk customers to purchase a software upgrade. This offer garnered conversion rates that were significantly higher than those obtained through a similar email campaign. The second offer was for free content that required website registration as a prerequisite to download. The registrations for this offer were ten points higher than those of regular website visitors presented with the same offer.
Mark Carlson, CEO of SimpleFeed, elaborated, “Marketers have long known that RSS is a great communication channel for engaging customers pre-sale, and for publishing support materials post-sale. With RSS reading technology being built into all major browsers, email clients and internet portals, customers and prospects have become even more engaged. These results show that RSS is now an effective Direct Marketing sales response program.”
In addition to lead generation benefits, Autodesk will also discuss its use of RSS to provide a better customer experience, to segment its customers and to enhance organic search engine results. The Autodesk RSS Feeds are located at http://www.autodesk.com/rss.
The Panel at DMA07 will be moderated by Rok Hrastnik, noted author and RSS expert who will provide a free copy of the 2007 version of his report, The Business Case for RSS, to all attendees. More information on the report is available at http://rss.marketingstudies.net.
About the SimpleFeed metrics.
SimpleFeed is the leading provider of RSS publishing, management and analytics services for enterprise customers. The SimpleFeed solution publishes each RSS Feed through a URL unique to each subscriber resulting it the industries most precise analytics. SimpleFeed aggregated the results from its RSS marketing and support customers (non-media companies) for the period of January 1, 2007 to September 30, 2007. SimpleFeed used data from enterprise customers who had been customers since at least September 30, 2006 and who consented to the use of their data.
SimpleFeed (www.simplefeed.com) is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, non-technical business managers can create Feeds that are highly measurable and that look like their website, not just a line of text. Customers subscribe to Feeds of news, product information, support information, community content – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.