Experian CheetahMail and SimpleFeed Partner to Bring RSS Technology and Services to Customers

White Paper on Best Practices for using RSS and email as complimentary channels now available

New York, November 28, 2006 – Experian® CheetahMail, the trusted global service provider of email marketing, website analytics and database management solutions, and SimpleFeed, the leading provider of Really Simple Syndication (RSS) publishing and analytics services to major corporations, today announced a strategic partnership to bring RSS technology, strategy and services to its combined customer base. This partnership announcement arrives on the heels of Microsoft’s launch of Outlook 2007 and Internet Explorer 7, which both feature RSS reading capabilities.

RSS is growing in popularity, according to Jupiter Research 63 percent of large companies plan to have syndicated content by the end of 2006. The partnership between CheetahMail and SimpleFeed enables clients using RSS and email marketing to keep content fresh, timely and engaging. In today’s saturated market, the need for highly relevant content and personalized information adds further value to the partnership between CheetahMail and SimpleFeed.

“At CheetahMail, it’s all about our clients, so providing them with options and enabling them to develop strategic communication strategies, which could include services like SimpleFeed is extremely important to us,” said Matthew Seeley, president of CheetahMail. “By partnering with SimpleFeed, CheetahMail clients now have access to the best RSS feed program. After an extensive review of all the RSS vendors, SimpleFeed’s ease of use, feed presentation and the ability to track and measure links made them the clear leader.”

“CheetahMail provides outstanding strategy and services to its customer base,” said Mark Carlson, CEO of SimpleFeed. “They have a keen understanding of integrated online marketing strategies and are a great choice for companies looking to capitalize on RSS.”

CheetahMail and SimpleFeed are integrating their technologies to make RSS and email marketing easier for their customers. Initial examples include the ability to publish email content automatically as an RSS Feed. The integrated technology is already being used by CheetahMail and SimpleFeed’s mutual customers.

In addition to technology integration, SimpleFeed and CheetahMail have authored a new research white paper titled, An Introduction to RSS: Expand the Scope of Your Online Marketing Programs by Using RSS Technology. The white paper provides an introduction to RSS Marketing as well as a list of best practices to make email and RSS work together. The white paper is available for download by visiting either company’s website: www.simplefeed.com or www.cheetahmail.com.

About Experian CheetahMail

CheetahMail is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises. Specializing in email marketing and web analytics, as well as providing a broad range of client services, CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, CheetahMail’s globally diverse client base includes Borders Books, CompUSA, Discovery Communications, H&R Block, J.Jill, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN) www.experian.com, was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin and Amsterdam. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.

About SimpleFeed

SimpleFeed (www.simplefeed.com) is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their website, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.


Ashley Johnston
CheetahMail, an Experian Company
Mark Carlson
SimpleFeed, Inc