SimpleFeed Named a “Red Herring 100 Global” Awards Finalist

The Most Promising Private Technology Ventures in the World to be Celebrated at Event in Seattle, Washington.

Los Altos, CA, November 28, 2007 – SimpleFeed announced today that it has been selected as a finalist for the Red Herring 100 Global Award. Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years were eligible for this award. The Red Herring editorial team used a very competitive process to whittle down this pool of 1800 eligible promising companies to the 200 finalists of this first-time award.

“Being selected a Red Herring 100 Global finalist is a testament to the growth and effectiveness of Feeds for SimpleFeed customers,” said Mark Carlson, CEO of SimpleFeed. “We are thrilled to be recognized as one of the most innovative private companies in the world.”

Widely recognized as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed enables Fortune 500 companies including Sears, Intuit and EMC to create, manage and measure RSS Feeds. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies.

“The 200 finalists we selected from around the world are all excellent contenders,” said Joel Dreyfuss, Editor-in-Chief of Red Herring. “They are exceptional companies with smart and innovative platforms that attest to the importance of technology in today’s global economy.”

In the past year, SimpleFeed has been given industry recognition including being a Red Herring Top 100 North American Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.”

The finalists companies will be celebrated at the Red Herring Global event in Seattle, WA, on December 3-5. The 100 winners will be announced at the Award Ceremony on December 4. Red Herring Global is an exclusive event honoring cutting-edge private technology companies from across the world. The event brings together an elite roster of entrepreneurial and global venture investment firms to showcase excellence in innovation. SimpleFeed CEO, Mark Carlson, is scheduled to speak on December 4th.

Register for Red Herring Global at

About Red Herring

Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit

About SimpleFeed

SimpleFeed ( is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their website, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contacts:

Mark Carlson
SimpleFeed, Inc.
Tel: +1 650 947 7444

Contact at Red Herring:

Jordy Brazier

Senior Manager, Red Herring Global
Tel: +1 650 585 3524

Media Contact Information and Accreditation:

Xenia Von Wedel
Terpin Communication Inc. for Red Herring
Tel: + 1 310 821 6100