SimpleFeed CEO on RSS Panel at AD:TECH Conference

LOS ALTOS, Calif., — April 21, 2005 – SimpleFeed (, the market leader for providing on-demand RSS marketing services to major corporations, today announced that CEO Mark Carlson will be part of a panel of industry experts at AD:TECH on April 25, discussing how companies are using RSS technology to develop deeper relationships with customers.

“It seems everyone wants a better solution for communicating with customers,” said Carlson, co-founder and CEO of SimpleFeed. “Advertising is expensive and the results are difficult to measure. And with customers increasingly reluctant to give out personal information, email suffers from low opt-in and click-though rates. By offering both anonymity for customers and persistence for companies, RSS is a simple solution that is highly effective for everyone.”

On the panel, “Feeding the Beast,” Carlson will discuss how SimpleFeed allows customers to create personalized RSS Feeds that provide relevant information for customers. He will also provide data on the measurable success SimpleFeed customers are enjoying while respecting their customers’ privacy.

Date and Time

The panel will be open to all conference attendees.

  • Feeding the Beast: RSS, Data Feeds, Pod Casts and More
  • Monday, April 25, 2005
  • 2:00 p.m. – 3:15 p.m.
  • Track 5: Conference Room 5
  • AD:TECH Conference
  • San Francisco Marriott, San Francisco, Calif.

About SimpleFeed

SimpleFeed, headquartered in Los Altos, Calif., is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention.

Press contacts:

Mark Carlson
Tel: 650 947 7444