SimpleFeed Selected to Present at SIIA NetGain Conference

Leading RSS Provider One of Only 10 Companies Selected to Showcase the “Next Wave of Innovation” at the Software Industry’s Most Prestigious Event

San Francisco, CA May 19, 2008 – SimpleFeed was selected out of a large competitive field of software solutions to be highlighted at the Software & Information Industry Association (SIIA) NetGain Conference on May 19-20 in San Francisco. According to the SIIA, Presenting companies will be representing the next wave of innovation in content and software.

“SimpleFeed’s selection to the elite group of presenting companies is a testament to the growth and effectiveness of Feeds for SimpleFeed customers,” said Mark Carlson, CEO of SimpleFeed. “As the choice of industry leading software companies including Autodesk, Electronic Arts, EMC, Intuit, Juniper Networks, and VMware, SimpleFeed is thrilled to showcase its solution at SIIA NetGain.”

Widely recognized as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed enables Global 2000 companies to create, manage and measure RSS Feeds. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies.

In the last two years, SimpleFeed has been given industry recognition including being a Red Herring Top 100 North American Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.”

About the SIIA

Home of the 23rd annual SIIA CODiE Awards, the SIIA NetGain conference provides a unique perspective on how the software and content industries converge to enable the enterprise to access applications and content anywhere, anytime, and on any device. The SIIA NetGain conference is produced by the Software & Information Industry Association (SIIA), the principal global trade association for the software and digital content industries. SIIA NetGain represents a collaborative effort of software and content executives from SIIA Content and Software division member companies.

About SimpleFeed

SimpleFeed ( is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their website, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contacts:

Mark Carlson
SimpleFeed, Inc.
Tel: +1 650 947 7444