Simplefeed Wins Red Herring 100 North America 2007

Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology

San Francisco, CA, May 2, 2007 — SimpleFeed, Inc. (www.simplefeed.com) is a Red Herring 100 winner, one of the top 100 private companies based in North America that play a leading role in innovation and technology.

Widely recognized as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed enables Fortune 500 companies including Sears, Intuit and EMC to create and measure RSS Feeds. SimpleFeed is partnered with leading Email Service Providers, Agencies and Marketing Service Companies, and is a key component of SuiteTwo, the Enterprise 2.0 Suite Powered by Intel.

“Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity.” says Joel Dreyfuss, Editor-in-Chief of Red Herring. “With venture capital flowing again, it’s exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch.”

Red Herring’s annual lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

In the past year, SimpleFeed has been given industry recognition including being one of Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.”

As the venue for the unveiling of the Top 100 private companies in North America, Red Herring Spring draws unparalleled attention from decision makers and industry observers across the continent. This year marks the 10th anniversary of the Red Herring 100 Awards. To celebrate this occasion, Red Herring 100 winners will share their successes and insights on how to make it to the top. SimpleFeed CEO, Mark Carlson, will be speaking on the afternoon of May 2nd.

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About SimpleFeed

SimpleFeed (www.simplefeed.com) is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their website, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contacts:

Mark Carlson
SimpleFeed, Inc.
650-947-7444
press@simplefeed.com