Pheedo, Simplefeed Partner to Bring New RSS Marketing Tools to Publishers
Partnership Expands Network of Publishers Available to Pheedo Advertisers
NEW YORK, NY – September 26, 2006 – Today at the OMMA Conference and Expo, Pheedo, the RSS marketing experts, and SimpleFeed, the leader in delivering RSS marketing services to corporations, announced a partnership enabling Pheedo and SimpleFeed to combine their respective RSS expertise, products and services to provide customers with a comprehensive array of RSS marketing solutions.
As RSS feed adoption continues to grow, RSS marketing is becoming a popular and effective way for advertisers to reach targeted audiences and for publishers to generate revenue from feed content. The Pheedo and SimpleFeed partnership leads the way in RSS marketing by providing a broad range of innovative and industry leading marketing offerings to customers.
The partnership opens Pheedo’s RSS marketing and feed growth services to SimpleFeed customers – helping them generate revenue from their RSS content, increase feed readership and expose their content to an expansive audience. Participating SimpleFeed customers can join the Pheedo network of publishers, offering Pheedo advertisers access to expanded RSS and on-site inventory. In addition, Pheedo can now offer customers new RSS feed layouts that are similar to their websites and are highly measurable through SimpleFeed’s templating and unique URL publishing technology.
“We’re always looking for ways to expand our marketing services for our customers to give them more ways to monetize and promote their content,” said Bill Flitter, VP of marketing and founder of Pheedo. “Our partnership with SimpleFeed will not only expand the growing Pheedo network, but will provide SimpleFeed publishers with industry leading RSS marketing solutions to help them grow and monetize their feeds.”
“RSS feeds have proven to be an effective way for companies and online publishers to communicate with their customers, and we help our customers optimize that communication,” said Mark Carlson, CEO of SimpleFeed. “This partnership adds key marketing capabilities to our suite of services that will allow our publishers to increase their RSS readership and generate revenue from their feeds.”
Pheedo is the leading provider of RSS marketing solutions. Pheedo operates the premier feed advertising network and the company’s suite of tools simplify the process of creating, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes rely on Pheedo to create and manage successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit http://www.pheedo.com.
SimpleFeed, headquartered in Los Altos, CA, is the newest and simplest way for companies to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention. Customers now include Ad-Tech, IDG World Expo, Intuit, and more.
Brett Weiner or Jeremy Frank