SimpleFeed Presents Advanced RSS & Social Media Marketing Case Studies at the DMA Conference

Presentation to include a discussion of emerging Best Practices for RSS Feed, Twitter and Facebook marketing for business and consumer companies.

San Diego, CA – October 19, 2009 – At the DMA Conference today, SimpleFeed will show case studies on using RSS for measurable marketing through RSS Feeds, web sites, Twitter and Facebook. The case studies will be discussed today at 3:00 PM at the “RSS Communications: Generating Sales and Growing Relationships” panel at the Direct Marketing Association’s Conference, at the San Diego Convention Center. Details on the session are below.

Jacqueline Challifour, Direct Marketing Manager, Toyota Motor Sales USA
Mark Carlson, CEO, SimpleFeed, Inc.
Rok Hrastnik, International Internet Director, Studio Moderna

RSS Communications: Generating Sales and Growing Relationships Many companies today are using RSS to communicate with their audiences, but few are achieving tangible results. Get the latest proven methods, case studies, and real relationships using direct RSS communications.

  • Learn how to use direct RSS communications to increase sales
  • Discover advanced RSS segmentation, measurement, testing and optimization tricks
  • See how RSS communications resolve top-of-mind email marketing issues

Date/Time: 10/19/2009 3:00 PM – 4:15 PM
Room: 11A, San Diego Convention Center

Toyota will be presenting a case study on its use of RSS at The Panel will be moderated by Rok Hrastnik, RSS expert and author of The Business Case for RSS. More information on the book is available at

About SimpleFeed

SimpleFeed helps Global 2000 companies create, manage and measure customer communication programs for consumption in RSS Readers and on Social Networks including Twitter and Facebook. Any content source can be automatically published to feeds and social networks based on business rules. SimpleFeed’s customers include Toyota, EMC, and P&G. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies. SimpleFeed is a Red Herring Global Top 100 Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About”. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contacts:

Mark Carlson
SimpleFeed, Inc.