SimpleFeed Launches Predictive Publishing Service for Social Media Channels
Social Syndication Hub Takes Guesswork Out of Content Publishing and Distribution
LOS ALTOS, CA – Nov. 13, 2013 – SimpleFeed today revealed its newest offering, the Social Syndication Hub. SimpleFeed’s Social Syndication Hub is a predictive publishing service that automatically determines what content companies should publish, where they should publish it, and what day and time they should publish to get optimal results. With the Social Syndication Hub, companies benefit from innovative algorithms that distribute content to ideal channels based on type, keywords, and categories; measure and analyze content and channel effectiveness; and boost lead generation, engagement, and conversions.
Predictive publishing lies at the heart of the Social Syndication Hub. For Global 2000 businesses that need to publish relevant content to their own Web site and social media channels, and to their partners and affiliates, predictive publishing means relevant content is optimized and delivered to a company’s Facebook timeline and the Facebook timelines of their business partners. SimpleFeed publishes content from company Web sites, social sites, content management system, data feeds, RSS feeds, and other content sources based on customer-defined rules.
“The social media marketing industry to date has focused on measuring content delivery optimization after the fact,” according to Mark Carlson, CEO of SimpleFeed. “SimpleFeed’s innovation is to determine exactly what type of content should be published, but also where and when it will be most successful. All of this analysis is done beforehand. Predictive publishing takes the guesswork out of social media marketing.”
“We have spent the last two quarters refining our algorithms to maximize customer success,” continued Carlson, “and the benefits are proving to be tremendous. Toyota customers and prospects get content that is relevant to their interests and location, while dealerships receive appropriate and approved content that helps with lead generation efforts.”
An early proponent of the Social Syndication Hub is Toyota Motor Sales USA.
Toyota built the Toyota Digital Dealer Solution using SimpleFeed’s Social Syndication Hub. This solution allows Toyota’s 1,200 dealers to easily set up automatic publishing of approved Toyota content such as news, social media posts, product information, NASCAR race results, incentive offers, YouTube videos, and more.
The publishing channel options available to dealers include their own Web, Facebook and Twitter pages. Each dealer’s content marketing solution is unique to that dealer, and optimized for success prior to deployment.
SimpleFeed was founded in 2004 to help companies connect with their customers in new ways. In 2005, SimpleFeed introduced its enterprise-class RSS publishing and analytics service, which quickly became the leading RSS publishing service for major corporations. Building on its content syndication technology, SimpleFeed added Facebook and Twitter publishing and analytics in 2009 to help businesses automate publishing to social channels. SimpleFeed sells directly to Global 2000 companies and is offered through leading email service providers, advertising agencies, and marketing services companies. SimpleFeed is located in Los Altos, CA. More information is available at www.simplefeed.com and @simplefeed.