SimpleFeed Provides RSS Feeds for IDG World Expo’s Syndicāte Conference

LOS ALTOS, Calif., — February 2, 2005 – SimpleFeed (, the simplest way for marketing departments to communicate with customers using RSS, today announced that IDG World Expo’s Syndicāte™ conference ( is using SimpleFeed to keep in touch with attendees, exhibitors, media, speakers, and sponsors.

“We’re excited to partner with SimpleFeed on Syndicāte, because our event will focus on RSS and other emerging technologies,” said Shelley Ballarino, event director for Syndicāte.” Syndicāte is an ideal place to demonstrate how SimpleFeed helps businesses stay in touch with customers, and we are happy to have our RSS feeds provided by them.”

SimpleFeed, which recently announced commercial availability of its service, makes it simple for marketing departments to offer a persistent communication channel with customers. SimpleFeed is an on-demand service based on RSS (Really Simple Syndication), a lightweight XML format designed for syndicating web content, that has been embraced by media companies and bloggers as a way to quickly connect to others. The service also adds custom features like measurement and personalization.

“As a conference designed to examine the revolution in how people select and subscribe to content, Syndicāte is to be commended for providing feeds so participants and attendees can do exactly that – even before the conference starts,” said Mark Carlson, CEO of SimpleFeed. “IDG has consistently set the pace for helping people understand what is new and useful in technology, and Syndicāte is a continuation of the trend.”

SimpleFeed subscription button is available from the conference homepage ( With SimpleFeed, Syndicāte attendees can select a feed for:

  • Event highlights and updates
  • Latest news
  • Media/Analyst information
  • Press Releases
  • Speaker information
  • Sponsor information

In addition to creating a persistent communication channel with conference attendees and participants SimpleFeed is also used by marketing departments to:

  • Increase sales to existing customers
  • Acquire new customers
  • Increase customer retention

About SimpleFeed

SimpleFeed, headquartered in Los Altos, Calif., is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention.

Press contacts:

Mark Carlson
Tel: 650 947 7444

About Syndicāte

As the premier event for content syndication trends, Syndicāte™ ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Real Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.