SimpleFeed Named WebAward Sponsor by The Web Marketing Association

Los Altos, CA (March 14, 2006) – SimpleFeed ( has been named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate websites. The 2006 WebAward Call for Entries will begin April 2, 2006 at

“We are pleased to have SimpleFeed helping us to promote the WebAward Competition this year,” said William Rice, President of the Web Marketing Association. “RSS is an emerging technology that has been around for a long time. With the help of industry leader SimpleFeed, we will be able to effectively create and manage feeds of data to help deliver content in the format desired by the marketing and development professionals that rely on the WebAwards.”

“Helping support the online marketing community is an important part of SimpleFeed ‘s philosophy,” said Mark Carlson, CEO of SimpleFeed. “We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program.”

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year’s competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAward Competition current sponsors include BURST! Media (, SimpleFeed (, (, NewsUSA (, AdTools Inc(, Small Army (, Perseus Development Corp ( and PRWeb ( Media Sponsors include Website Services Magazine (, AdRants (www.adrants), MarketingVox (, MediaPost (, eComXpo (, Ad:Tech ( and Macworld (

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating websites and defining benchmarks based on the seven essential criteria of successful website development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. Entrants benefit from a website assessment by a professional judging panel and the marketing opportunities presented to an award-winning website. For more information, visit

About SimpleFeed

SimpleFeed, headquartered in Los Altos, CA, is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention. Customers now include Ad-Tech, IDG World Expo, Book of the Month club, and more.

For more information contact:

William Rice
President, Web Marketing Association, Inc.

Sarah Bresee
OutCast Communications