SimpleFeed CEO to Lead Three Panels on RSS at Syndicate Conference

LOS ALTOS, Calif., — May 17, 2005 – SimpleFeed (, the market leader for providing on-demand RSS marketing services to corporations, today announced that CEO Mark Carlson will moderate three panel discussions on RSS and marketing among industry experts at the Syndicate Conference, May 18 in New York City. IDG’s Syndicate conference ( is the industry’s first major RSS related conference.

“The Syndicate conference is the ideal place for the industry to meet and discuss how RSS can help with marketing programs,” said Mark Carlson, CEO of SimpleFeed. “We will be discussing how to integrate RSS into marketing and communicational strategies, and how it can improve marketing relationships, increase sales and provide a more profitable brand experience.”

This year’s theme is “RSS: Risk, Reward and Revolution.” Carlson will lead three panels on how RSS is being used for corporate marketing programs, and will discuss this week’s case study of RSS Best Practices by Marketing Sherpa, which focused on one of SimpleFeed’s customers. IDC’s Syndicate Conference is also using SimpleFeed to keep in touch with attendees, exhibitors, media, speakers and sponsors.

Date and Time

The panels will be held at the Marriot Marquis in New York City and will be open to all conference attendees.

  • Opt-In or Opt-Out: The Marketing Power of RSS
  • May 18, 2005, 10:45 AM – 11:45 AM

  • Case Studies: Blogging, RSS and the Changing Corporate Marketing World
  • May 18, 2005, 2:15 PM – 3:15 PM

  • RSS: Market Intelligence and Lead Generation
  • May 18, 3:45 PM – 4:45 PM

About SimpleFeed

SimpleFeed, headquartered in Los Altos, Calif., is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support. As a result, SimpleFeed has become the market leader for providing on-demand RSS marketing services to corporations. With SimpleFeed, customers subscribe using RSS to product updates, customer support, recent news – whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is being used by corporations to increase sales to existing customers, acquire new customers and increase customer retention.

Press contacts:

Mark Carlson
Tel: 650 947 7444